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(2023-09-20 07:42)

Designing data experiences 🐬

What are good metrics? How do we understand what our audience is looking for? Where do we apply data in our designs and artworks?

Web Analytics

(Screenshot of Google Analytics) You may find it it easy to dig into data that's right on your digital doorstep. Start by collect your own web and social media metrics. Look up data from your visitor counters, web analytics, and profiles. Consider how it influences your perception of the audience.

A/B Testing is a technique used by many web marketers, where customers are randomly shown one or another design, and the resulting data is analyzed to make decisions.

Image by Maxime Lorant, CC BY-SA 4.0

When we learn to connect to public data sources such as Open Government Data or online APIs, we benefit from a web of historical and real-time information. With open analytics data we can share perspectives in the web community.